Frequently Asked Questions
Welcome to our Help Center. Here you will quickly find answers to our most commonly asked questions
What is Email Marketing?
Email marketing uses the Internet to communicate information about promotions, company offerings, product updates and more. It is a valuable dialogue between a prospective or current customer and a company. Email marketing is most effective when the recipients are targeted and the information is relevant and timely.
Why would I use Email Marketing?
Email marketing is more cost effective, and achieves results faster than traditional direct mail marketing. Most importantly, email marketing is twice as effective as traditional direct mail in getting a response from the targeted audience. This may be because of its immediate call-to-action, through "buy now" or "sign up now" links that can be directly embedded in the message. It is ideal for anyone looking to increase revenue, boost sales, generate leads, build brand awareness or shorten sale cycles.
Can my business benefit from online newsletters and special promos?
eMarketer estimates there are 153 million Internet users in the US, spending 92% of their online time sending and receiving emails. Given the low cost and high impact value of email marketing, there are no businesses that would not benefit from tapping this market.
How do I start?
Start your email campaign with existing customers and grow your contact list by encouraging recipients to forward your message to others. Include a subscribe button on your Website and ask prospective customers if you can send your newsletter to them. Make sure your collateral includes a reference to your newsletter and consider running a promotion or give away to generate interest. Your list will grow faster than you would have believed.
Managing Email Lists
How do subscribers unsubscribe?
Each email you send using EmailBrain has an unsubscribe link appended to it. If you have only one general subscriber list it will say 'Unsubscribe from this mailing list'. If you have several categories of subscriptions active on your subscribe form, the link will be 'Manage my subscription'.
How do I get new subscribers?
The EmailBrain subscription form builder (available under the Manage Mailing Lists section) enables you to collect new subscriptions from a subscribe link on your website. The website link enables users to subscribe to specific mailing lists (which you can set up to correspond to your newsletter categories). You can design your subscription form with logos, fonts and colors. After you have set up the subscription form, EmailBrain generates the HTML code for you (or your webmaster) to insert into your existing website code.
Will I receive bounced return emails from (newly) invalid addresses?
No! This is where EmailBrain saves you time and removes the headache of hundreds of undelivered emails bouncing back and clogging your inbox. EmailBrain automatically flags invalid email addresses ('hard bounces') so that they are excluded from future campaigns. 'Soft bounces' (addresses that are temporarily unavailable), go through a series of checks before they become a 'hard bounce'. Email addresses are being checked for validity on a continual basis, even when you are not logged in.
Can I use a 3rd party list, or list that I purchased/rented/aggregated from websites?
No, EmailBrain is for permission marketing only, so you can only use it to send email to your own customers, and to subscribers who have opted in to your list. Click here to read our Terms & Conditions for more information.
How do I get my list imported in to my EmailBrain account?
EmailBrain will accept your email addresses in 3 file formats; .txt (text file), .csv (Comma Separated Values) and .xls (MS Excel Spreadsheet). Simply browse to where the file lives on your computer and let the EmailBrain wizard guide you through the import.
What if I don't have an email list?
Not a problem. There are several ways you can collect email addresses. EmailBrain provides a list building tool in the form of a sign up box to be put on your website. Your site visitors can sign up for your email list and their addresses are automatically imported in to account. You have access to this tool even in the free trial.
Other ways to collect would be to set up a guest register and have customers provide you with their email addresses that you will import in to your EmailBrain account. Trade shows, conferences, etc - any time you touch your customer, invite them to join your list.