http://www.emailbrain.com/ All the newsletters of : Kay Green Design en-us Tue, 3 Mar 2009 8:48:47 CST Tue, 3 Mar 2009 8:48:47 CST emailbrain.com http://www.emailbrain.com/Archive/Default.aspx?Mode=2&s=56027&n=438547 Kay Green & Tracy DeCarlo It's fair to say that "Going Green" has grown from a trend into a movement for the housing industry. More importantly, it's an opportunity for builders to give consumers what they really want in a home. In the midst of a challenging market, green product companies are still successful. Why? Because the public truly wants to live a healthier, safer and more eco-conscious lifestyle. Learn how you can leverage this consumer movement for your company's benefit (and profit!) with advice from Green Certification expert, Tracy DeCarlo of One Stop Green Home Certification. Tue, 3 Mar 2009 8:48:47 CST Home http://www.emailbrain.com/Archive/Default.aspx?Mode=2&s=56027&n=382709 Kay Green Design It's fair to say that green is no longer just a color - it's a movement, a lifestyle and an opportunity for the housing industry. Since my last name is Green, I would like to say that I thought of the idea, but I'm just a big fan of it - like everybody else! Americans have become increasingly more concerned with how their product consumption affects the environment and their own personal health - and the housing industry has followed right behind this trend. So how can you position your home to attract eco-friendly buyers? I urge you to consider a holistic understanding of your "Green" buyers. Understand their lifestyle. Beyond conserving energy, most eco-friendly consumers are health-conscious and prefer sleek, clean-line design (a clutter-free look). Some are also high-tech - especially if they are younger buyers. Tue, 3 Mar 2009 8:46:43 CST Home